Pavement maintenance network generates growth

When you really boil it down, the goal that pushes any contracting business is to keep the phones ringing. Turns out, having the right number can make a big difference.

That’s the brilliance behind 800 PAVEMENT, an effective marketing tool that doubles as a powerful member network connecting local contractors to those in need.

By joining the network, paving contractors can leverage several memorable, high-value phone numbers, essentially becoming the go-to referral source when customers in their area call 1-888-PAVEMENT, 1-800-ASPHALT, 1-800-BLACKTOP, 1-800-SEALCOAT, 1-800-STRIPING, 1-833-CONCRETE or 1-800-DRIVEWAY.

For a small monthly fee, the pavement maintenance contractor owns the exclusive rights to the number they choose in their area code.
For Mike Musto, CEO of Massachusetts-based U.S. Pavement Services, Inc., inspiration rang in 2005 when he had the idea to develop a memorable toll-free number and plaster it everywhere. He obtained the 1-800-PAVEMENT phone number and branded it by placing it on the company’s trucks, job signs, equipment and printed literature. The result was remarkable; Musto saw his business triple as a direct result of the 1-800-PAVEMENT phone number. The simplicity of an easy-to-remember telephone number proved powerful.

The success prompted Musto to aim even higher. He acquired other industry-specific 800 numbers in order to create a national network where member contractors throughout North America could benefit just like U.S Pavement Services. Now, someone in Kansas City, Seattle, San Antonio, Tampa, Charlotte, Newark, Toledo, Milwaukee or just about anyone else can call the number with a paving need and they’ll receive local, direct attention from a willing contractor.

The idea was fertile. In the more than 18 years since U.S. Pavement Services became the founding member of the 800-PAVEMENT network, the group has grown to more than 300 pavement maintenance specialists throughout the U.S. and Canada, generating more than $1 billion in total combined sales and employing roughly 8,000 people.

For most in the network, the key to the group’s growth has been unleashing what has become for them a powerful and effective marketing tool: an easy-to-remember, toll-free phone number that is exclusive to the company’s area of service. For many, it is perhaps the best way to grow business and generate more leads.

Many contractors end up asking themselves, is it better to have prospects and customers remember a 10-digit number or a simple, toll-free number that resonates with the services they provide? Network member companies can choose from a variety of toll-free numbers, all of which are related to asphalt, pavement, sealcoat, concrete, blacktop and striping.

Collectively, these network numbers generated more than 50,000 calls in 2021, translating to thousands of leads for member companies. The member contractor owns the exclusive rights to the toll-free number of their choosing, by area code. That means the contractor can put that number on their trucks, job signs, billboards and any marketing material they want to use.

Membership in the 800 PAVEMENT network is said to provide more than the toll-free 800 number. Membership includes a business development relationship with a national sales team, nationwide support and access to equipment and goods through business partnerships that benefit from volume discounting. Partnerships with companies such as LeeBoy, World Insurance, Sunbelt Rentals, Staples, Sherwin Williams, General Motors and others offer savings to all network members because of the buying power brought to the table. Consider that, collectively, the 800 PAVEMENT network sold more than 16 million gallons of sealcoat, 4 million gallons of traffic paint and topped 20,000 pallets of crack sealer in 2020.

Together, the membership has more than 4,500 trucks, guaranteeing significant member discounts from General Motors. As the network grows each year, there will be additional savings anticipated for members.

As Musto pointed out, “These savings alone cannot only help pay for the network membership, but also add to your bottom line.”
As part of the 800 PAVEMENT Network, members also get the opportunity to bid on projects with the National Accounts Team at U.S. Pavement Services. This group handles projects across the U.S. and Canada. The team has awarded roughly $125 million in work to network members.

U.S. Pavement Services works with 12 of the 14 largest retailers in the U.S., which includes Walmart, Target, Staples, Kohl’s, CVS, IKEA and Best Buy. The 800 PAVEMENT Network provides network members the unique opportunity to bid on and perform big jobs.

“The 800 PAVEMENT Network is a strong, growing community built on trust, loyalty, and support,” Musto said. “Every member can expect tremendous support and backing from the 800 PAVEMENT Network. What makes our network so special are the relationships we have within the network. We are all here to support each other, share work when we can, learn from each other, and grow together!

“The network is more than just a bunch of contractors doing work; it’s a family. And as a family, we continue to look after our own and help each other in every way possible. You can always count on your fellow members — even when you travel out of state, you can connect with teammates across the nation. The point is to build a strong team and grow it.”

While the motivation for joining the 800 PAVEMENT Network may vary according to the needs of each partner, joining is said to help members grow their businesses and to promote higher standards and overall level expertise and competence in the industry.

To learn more about the 800 PAVEMENT Network, call 1-833-PAVEMENT or visit