Arrow, a leading manufacturer of pavement marking equipment, is thrilled to announce a brand refresh that captures its unwavering commitment to excellence. The company, well-known for its premium, high-performance surface prep and striping equipment, is excited to introduce its updated corporate identity – a new logo that speaks to Arrow’s dedication to meeting unique needs and performance requirements in the pavement marking industry.

The Arrow promise, “Rugged. Road-Tested. Purpose-Built,” has been the cornerstone of the company for years, and it has driven them to consistently deliver innovative and top-tier solutions to its customers. This rebranding effort symbolizes its ongoing commitment to this promise and sets the stage for an even brighter future.

While the looped A and gold arrowhead will remain a signature of the brand, the new logo is a contemporary, dynamic representation of the brand’s strength and innovation.

It features bold, clean lines and a refined color palette that reflects Arrow’s products. The four-pointed arrow represents the company’s customized industry solutions. Overall, updating the font and adjusting for readability create deeper brand unity with Arrow’s partner, EZ Liner.

The rebrand reinforces Arrow’s commitment to its customers. Every product they offer is custom-designed and manufactured to meet unique needs, ensuring its clients receive the best solutions for their pavement marking needs. Arrow remains at the forefront of technological advancements in the industry, and this rebrand is a testament to its dedication to innovation and quality.

Steve Roesner, Chief Executive Officer, said, “Arrow has been a trusted customer manufacturer for over thirty years. With the previous owners’ endorsement, we want to build upon this foundation of rugged, road-tested, purpose-built through our brand refresh.” This brand refresh represents Arrow’s dedication to its customers, partners, and stakeholders. Building on its history of dedicated service, they look toward a future of continuing the legacy of providing top-tier, road-tested, and purpose-built equipment.

For more information about Arrow and its range of premium pavement marking equipment, please visit