Marketing Matters

Promoting your Construction Company on LinkedIn

Promoting your Construction Company on LinkedIn

By Monica Pitts #1 Goal: Show people who you are as a company. The content you personally post on social media is not the same stuff you put out as a company on LinkedIn. Here are a few tips to get you rolling to make the most of LinkedIn for your construction...

Using Facebook

Using Facebook

By Monica Pitts In our ongoing construction marketing benchmarks survey we ask construction companies, “How are you meeting people and finding new hires?” Not surprisingly, many said social media. And survey participants all agree Facebook or LinkedIn are the best...

6 ways to Turn Your Website into a Hiring Machine

6 ways to Turn Your Website into a Hiring Machine

By Monica Pitts Job searchers use around 7.6 job sites to find their next position. Short of paying for it you don’t have a ton of control over how online job boards display your listings. But here’s the good news, the next step in the journey of a potential hire is...

What’s NOT Included in Your Web Design

What’s NOT Included in Your Web Design

By Monica Pitts For the last few years, we have been remodeling things in our office and homes and have become acutely aware of what isn’t included in a remodel bid. No one gave us a checklist to follow…so imagine our surprise when we received a bill with 1000s of...

Cool Website Integrations

Cool Website Integrations

(That will save you time AND money.) By Monica Pitts At MayeCreate, we love solving problems. One we solve frequently is making clients’ businesses run smoother by leveraging their website. So let’s get to problem-solving. Integration 1. Employment Applications Think...

Commercial Construction Website Trends

Commercial Construction Website Trends

By Monica Pitts Construction website trends are following many of the same trends in other industries with their own special flair. I just completed a deep dive reviewing 55 websites from all over the US. Here’s what I found… Pretty much the same navigation on EVERY...

Setting Up for Trade Show Booth Success

Setting Up for Trade Show Booth Success

By Monica Pitts All booths start out the same: 3 sides, a curtain at the back, a table, a few chairs, all on the same carpet as the other booths. Nothing special. Consider the booth your canvas and make it your own. And I don’t mean just signage, though that’s...

Fast Loading Website Formula

Fast Loading Website Formula

By Monica Pitts Why Google’s algorithm is changing and dinging rankings for slow-loading sites. So if your site is slow, it’s less likely to show up when people search for it. Plus, people will abandon a slow site before even fully loading the page. Which is a signal...

8 Hidden Things Every  Website Needs

8 Hidden Things Every Website Needs

By Monica Pitts Some sites are like mean girls. Some websites are quite lovely on the outside and a bit like mean girls on the inside. They’re shallow. They lack the things they need to be compliant and well-rounded. When I say compliant, I mean compliant with many...

Connecting Outside the Show Using Livestreams

Connecting Outside the Show Using Livestreams

By Monica Pitts Even though most “in person” trade shows didn’t happen this year, our jobs as marketers and salespeople haven't changed - we still need to sell things. We still need to meet new people and make new connections. But how do we connect with people when we...

Connecting Outside the Show Using Social Media Groups

Connecting Outside the Show Using Social Media Groups

By Monica Pitts This article is not one of those “what you should be posting about on social media” bits. When you’re posting things on your social media page that’s like putting up a trade show booth. And we both know just putting up a booth doesn’t make the sale....

3 Common Website Scams & How to Spot Them

3 Common Website Scams & How to Spot Them

By Monica Pitts Many people know very little about how the web really works making them easy targets for scammers. Website owners are a lot like car owners. I own a car and know how to drive it but I only have a rough idea how it works. So if I go to a shady auto...

End-of-Year Website

End-of-Year Website

Reconnaissance Mission By Monica Pitts If you’re like most website owners, you don’t look at your own site very often. And while you’re not looking (which is most of the time), obvious things can break, content can become outdated or incorrect. You won’t even know...

Build Relationships

Build Relationships

Focus on your marketing right now to handle whatever 2021 brings. By Monica Pitts You probably already know this, but just in case you don’t I’m going to say it anyway. The thing you need to focus on right now in your business to be ready for whatever 2021 brings is...

Construction  phone photography crash course

Construction phone photography crash course

By Monica Pitts If you have the fancy photo gear and know how to use it, then I’m not suggesting you throw it away. But if all you have is a phone, you have what you need to start. Many phones take great photos – especially if the photo is destined for online or small...

Paving Website Dont’s

Paving Website Dont’s

By Monica Pitts It feels a little strange to tell you what not to do with your website. It seems kind of counterintuitive, actually. Like when your kid’s riding a bike down the street and you say, “don't run into that car!” Which ultimately leads to them running into...

What Paving Companies can Learn from a Recipe Blogger

What Paving Companies can Learn from a Recipe Blogger

By Monica Pitts There’s nothing more annoying than clicking on a recipe and being greeted by a wall of text. All that stuff we want is hidden at the bottom of the page under a wall of stories and kitschy photos of the dish. WHY DO THEY DO THAT? As annoying as it is,...

Marketing Through COVID-19

Marketing Through COVID-19

A Hiring Opportunity for Paving Companies By Monica Pitts If finding the right people for the right seats on the bus is your challenge, get ready to fill the bus. As many businesses are forced to close up shop, many places keep paving on. As I drive down the main...

Do you need a cookie notification on your site?

Do you need a cookie notification on your site?

First, what are cookies? By Monica Pitts No, unfortunately I’m not talking about little sugary nuggets of baked goodness. The cookies in question are internet or web cookies. They are secure ways for browsers and servers to talk back and forth. They are used to adjust...

Strong Processes Reach Millennials

Strong Processes Reach Millennials

Marketing reflects stock market trends By Monica Pitts Just the other May my Edward Jones agent explained the cycles of the stock market to me. Now, I would like to assure you, I am certainly not about to give advice on the stock market. But the cycles that she...

8 Ways to Generate Leads at This Year’s Tradeshow

8 Ways to Generate Leads at This Year’s Tradeshow

By Monica Pitts Increasing your customer base is important to growing your business and increasing company revenue. Tradeshows are a great place to scope out new leads from a big sea of people. Because the promoter of the tradeshow already did the dirty work to herd a...

Marketing Project Management 101

Marketing Project Management 101

By Monica Pitts Making sure your marketing gets done, at its root, is simply project management. And good project management can be broken into 4 main steps: Outline the process. Break it down to the smallest components. Assign a due date to all of it. Do the work....

Play Marketing Limbo

Play Marketing Limbo

How to Review your marketing data to know if you’re winning or not. By Monica Pitts Marketing is like doing the limbo – you can’t go to the next round unless you measure. Whether you’re just getting started or you’ve been marketing for a while, you need to be...