Marketing Matters

Construction  phone photography crash course

Construction phone photography crash course

By Monica Pitts If you have the fancy photo gear and know how to use it, then I’m not suggesting you throw it away. But if all you have is a phone, you have what you need to start. Many phones take great photos – especially if the photo is destined for online or small...

Paving Website Dont’s

Paving Website Dont’s

By Monica Pitts It feels a little strange to tell you what not to do with your website. It seems kind of counterintuitive, actually. Like when your kid’s riding a bike down the street and you say, “don't run into that car!” Which ultimately leads to them running into...

What Paving Companies can Learn from a Recipe Blogger

What Paving Companies can Learn from a Recipe Blogger

By Monica Pitts There’s nothing more annoying than clicking on a recipe and being greeted by a wall of text. All that stuff we want is hidden at the bottom of the page under a wall of stories and kitschy photos of the dish. WHY DO THEY DO THAT? As annoying as it is,...

Marketing Through COVID-19

Marketing Through COVID-19

A Hiring Opportunity for Paving Companies By Monica Pitts If finding the right people for the right seats on the bus is your challenge, get ready to fill the bus. As many businesses are forced to close up shop, many places keep paving on. As I drive down the main...

Do you need a cookie notification on your site?

Do you need a cookie notification on your site?

First, what are cookies? By Monica Pitts No, unfortunately I’m not talking about little sugary nuggets of baked goodness. The cookies in question are internet or web cookies. They are secure ways for browsers and servers to talk back and forth. They are used to adjust...

Strong Processes Reach Millennials

Strong Processes Reach Millennials

Marketing reflects stock market trends By Monica Pitts Just the other May my Edward Jones agent explained the cycles of the stock market to me. Now, I would like to assure you, I am certainly not about to give advice on the stock market. But the cycles that she...

8 Ways to Generate Leads at This Year’s Tradeshow

8 Ways to Generate Leads at This Year’s Tradeshow

By Monica Pitts Increasing your customer base is important to growing your business and increasing company revenue. Tradeshows are a great place to scope out new leads from a big sea of people. Because the promoter of the tradeshow already did the dirty work to herd a...

Marketing Project Management 101

Marketing Project Management 101

By Monica Pitts Making sure your marketing gets done, at its root, is simply project management. And good project management can be broken into 4 main steps: Outline the process. Break it down to the smallest components. Assign a due date to all of it. Do the work....

Play Marketing Limbo

Play Marketing Limbo

How to Review your marketing data to know if you’re winning or not. By Monica Pitts Marketing is like doing the limbo – you can’t go to the next round unless you measure. Whether you’re just getting started or you’ve been marketing for a while, you need to be...

Marketing Through Technology

Marketing Through Technology

Tech can be scary. By Monica Pitts I’ve seen extremely successful people shut down when the conversation turns to changing their marketing practices to integrate technology. While implementing technology is change, it’s certainly not an eraser. When you're using it...

Marketing to Hire

Marketing to Hire

Recruiting online isn’t so different from online dating. By Monica Pitts When you think about it, hiring in general really isn’t that different from dating. You screen your candidates before you meet them and you probably have several encounters with an individual...