Articles – Marketing Matters

Road Resurfacing Simplified

Road Resurfacing Simplified

Critical data collected at highway speed By Jeff Winke Traditionally, highway resurfacing projects have been a challenge, not only for the contractor, but the inconvenienced community through which the road passes. To collect the project data needed to perform the...

BOMAG Launches 10-FT Highway-Class Pavers

BOMAG Launches 10-FT Highway-Class Pavers

with new features and improved operator experience BOMAG 10-ft (3.0-m) pavers now include significant upgrades to the operator’s platform, which improve visibility and the operator experience. New dual swing-out operator stations feature BOMAG’s SIDEVIEW innovation in...

The Infrared Patching Solution:

The Infrared Patching Solution:

Creating joint-free, integral asphalt repairs By Jeff Winke Infrared. The word "infrared" conjures up science fiction, international espionage, or comic book tales. But in the context of asphalt paving, infrared is a practical, utilitarian tool used to repair...

Reduce Parking Lot Liability

Reduce Parking Lot Liability

Prepare your sealer for cooler weather. By Mark McLeod Now is the time when pavement maintenance contractors should be reaching out to property managers regarding getting their parking lot maintenance completed prior to winter! Approach them with your program/pricing...

Set Yourself Up For Success

Set Yourself Up For Success

By Brian Hall Perfection. It’s what we all strive for, whether it’s on the jobsite or in our personal lives. Sometimes we get close, many times we fall short, but the pursuit never should cease. When talking to contractors, I always tell them, “give yourself the best...

Marketing to Hire

Marketing to Hire

Recruiting online isn’t so different from online dating. By Monica Pitts When you think about it, hiring in general really isn’t that different from dating. You screen your candidates before you meet them and you probably have several encounters with an individual...