Getting Into Crack-Sealing: The Right Way

Getting Into Crack-Sealing: The Right Way

by Marvin Joles Adding crack sealing to your service offerings is one of the smartest ways to grow an asphalt maintenance business. At Wis-Coat, I started with the cold-pour jugs from the hardware store, to now using the state-of-the-art pull behind units. Crack...
Why Some Contractors Stay Small (And Others Scale)

Why Some Contractors Stay Small (And Others Scale)

by Marvin Joles There is nothing wrong with running a small business. I have had two “jumps” in scaling since starting Wis-Coat and have no desire for another. It just doesn’t fit my lifestyle or wants, so we operate it in the mindset and goals of increasing...
Buying Asphalt Maintenance Equipment:

Buying Asphalt Maintenance Equipment:

What Contractors Should Really Be Looking For by Marvin Joles If you’ve spent any amount of time in this industry, you already know there’s no shortage of equipment options out there. Every year, new machines, attachments, upgrades, and “game-changing” technologies...
Software for Asphalt Contractors:

Software for Asphalt Contractors:

Where Time Becomes Money by Marvin Joles In this industry, we all know the deal: if you’re not efficient, you’re losing money. It’s that simple. As owner-operators in asphalt paving and sealcoating, we’re constantly juggling everything at once—estimating jobs,...
Starting Steps to a Successful  Season

Starting Steps to a Successful Season

by Marvin Joles We’ve been waiting for the snow to melt here in Wisconsin. We want to see the pavement and the damage that was done. We want to see how our work held up. We want to get the trucks loaded with the tools and equipment we need to do the work we do. We...
Education Sells:

Education Sells:

Why Teaching Your Customer Best Practices Builds Trust and Higher Margins by Marvin Joles In today’s paving and pavement maintenance market, competition is everywhere. Customers can get three, five, or even ten bids with a few phone calls or online form fills. On the...