Content Marketing WHY AND HOW?

Content Marketing WHY AND HOW?

By Marvin Joles III and Jeani Ringkob It can never be too late in the season to market your business and try to create leads, especially if your season never ends. In any case, you have heard me speak for years about how internet marketing, whether social media or...
Adopting Technology for an Efficient Season

Adopting Technology for an Efficient Season

By Marvin Joles III As we get into the New Year, in most regions this time of year hits us in our slow/off part of our work season. Most the asphalt industry business owners I know, use this time of year for maintenance, education, staff hires, training, tax prep and...
The Importance of Industry Relationships

The Importance of Industry Relationships

By Marvin Joles III Shaking hands, exchanging names. Then what? This was the basis of one of the recent Blacktop Banter Podcast episodes and is something to think about when we meet with clients, reps, vendors, other contractors and just people along our contractor...