In the Mix
by Marvin Joles We’ve been waiting for the snow to melt here in Wisconsin. We want to see the pavement and the damage that was done. We want to see how our work held up. We want to get the trucks loaded with the tools and equipment we need to do the work we do. We...
In the Mix
Why Teaching Your Customer Best Practices Builds Trust and Higher Margins by Marvin Joles In today’s paving and pavement maintenance market, competition is everywhere. Customers can get three, five, or even ten bids with a few phone calls or online form fills. On the...
In the Mix
Time for Sealcoaters to Level Up by Marvin Joles Every January, the asphalt world wakes up with the same signal: conference season is officially here. For contractors, especially the men and women focused on the sealcoating side of the industry, this stretch of the...
In the Mix
Setting Up 2026 to Be Your Best Season Yet by Marvin Joles When the last load of sealer’s drained and the temps start dropping, most contractors finally exhale. The phone quiets down. The trucks cool off. Now, if you’re like me, the first quiet couple weeks are...
In the Mix
by Marvin Joles When you’ve been in this industry as long as I have, including decades of running Wis-Coat Asphalt Maintenance, you see the good, the bad and the ugly on a jobsite. The work we do can seem routine after a while. Like pulling up with the crew, unloading...
