Paving Website Dont’s

Current Issue, Marketing Matters

By Monica Pitts It feels a little strange to tell you what not to do with your website. It seems kind of counterintuitive, actually. Like when your kid’s riding a bike down the street and you say, “don’t run into that car!” Which ultimately leads to them running...

What Paving Companies can Learn from a Recipe Blogger

Marketing Matters

By Monica Pitts There’s nothing more annoying than clicking on a recipe and being greeted by a wall of text. All that stuff we want is hidden at the bottom of the page under a wall of stories and kitschy photos of the dish. WHY DO THEY DO THAT? As annoying as it is,...

Marketing Through COVID-19

Marketing Matters

A Hiring Opportunity for Paving Companies By Monica Pitts If finding the right people for the right seats on the bus is your challenge, get ready to fill the bus. As many businesses are forced to close up shop, many places keep paving on. As I drive down the main...

Do you need a cookie notification on your site?

Marketing Matters

First, what are cookies? By Monica Pitts No, unfortunately I’m not talking about little sugary nuggets of baked goodness. The cookies in question are internet or web cookies. They are secure ways for browsers and servers to talk back and forth. They are used to adjust...

Strong Processes Reach Millennials

Marketing Matters

Marketing reflects stock market trends By Monica Pitts Just the other May my Edward Jones agent explained the cycles of the stock market to me. Now, I would like to assure you, I am certainly not about to give advice on the stock market. But the cycles that she...