Marketing Matters
By Monica Pitts Some sites are like mean girls. Some websites are quite lovely on the outside and a bit like mean girls on the inside. They’re shallow. They lack the things they need to be compliant and well-rounded. When I say compliant, I mean compliant with many...
Marketing Matters
By Monica Pitts Even though most “in person” trade shows didn’t happen this year, our jobs as marketers and salespeople haven’t changed – we still need to sell things. We still need to meet new people and make new connections. But how do we connect with...
Marketing Matters
By Monica Pitts Google Analytics is an amazing tool, it lets you see how people are using your site – for free. I install it on every site we build. Clients get reports. I’m filled with joy by sharing all this amazing data and you know what they say to me?...
Marketing Matters
By Monica Pitts This article is not one of those “what you should be posting about on social media” bits. When you’re posting things on your social media page that’s like putting up a trade show booth. And we both know just putting up a booth doesn’t make the sale....
Marketing Matters
By Monica Pitts Many people know very little about how the web really works making them easy targets for scammers. Website owners are a lot like car owners. I own a car and know how to drive it but I only have a rough idea how it works. So if I go to a shady auto...
Marketing Matters
Reconnaissance Mission By Monica Pitts If you’re like most website owners, you don’t look at your own site very often. And while you’re not looking (which is most of the time), obvious things can break, content can become outdated or incorrect. You won’t even know...
